If you’re going to be blogging for your direct sales business, you need to consider Blogging Boot Camp.
Why blog for direct sales?
For me a blog was something I always thought would be a furthering of the customer service I can provide to my customers. For example, over the years, I have had a huge number of customers who have no idea that stoneware needs to be cared for in a specific way. They have heard that soap should not be used for cleaning stones, so I often find people who have stones that have not even been rinsed off, literally with their last pizza’s crumbs still all over the stone. Clearly, there needed to be a little more information provided to people using Pampered Chef stoneware. So, by blogging, I was able to write How to Use, Season and Clean Pampered Chef Stoneware and give that information in detail. What could you provide in the way of customer service to your customers through your own blog?
How I found Blogging Boot Camp.
A dear friend within my own company suggested I join a group on Facebook which she said had helped her in her business. She was passing along a group, and a connection to a trainer, which would change my business and my life. The Facebook group is called The Socialite Suite and the trainer is Brenda Ster. Brenda shares social media training about many platforms including ones I had never heard of and some I had. I learned about Instagram and Pinterest as well as using Facebook in a better (non-spammy) way. Once I had begun applying what I was learning from Brenda, I realized she really knows what she’s talking about. And then I heard about her Blogging Boot Camp.
What Blogging has done for my business.
Since starting this blog, I have been able to share not only things about my business, but also the peripheral things that I add to being a Pampered Chef consultant – things that are unique to me. My stories about my grandmothers and their recipes. My own recipes which I created or adapted from Pampered Chef recipes. The story of my health journey and how that affects my cooking and recipe development. I find it’s sometimes a catharsis or form of therapy even more than a place to promote my business. If you’d like to hear what Brenda says about blogging for your direct sales business, you can read that here. Think about the things you do or things that you love that are adjacent to your business and how you might share those things within the context of your own blog.
Everyone is different and every company is different.
Every person is unique and will have their own individual idea of what a blog should be. Every company is different and has their own specific rules and guidelines for how their brand can be promoted through a blog. What I found in Blogging Boot Camp was guidance from Brenda on those aspects of creating a blog without her inserting her opinion or style into my vision. She walks you through the details and lets you pick and choose how you will bring it all together into your own special place on the internet. Every detail that was covered let me individualize it to me, my brand and my vision for my blog.
So you’re ready to begin blogging?
If you are ready, that is great! I happen to know that Blogging Boot Camp 5 just opened up for registration and you can sign up here for the Standard Boot Camp. These self-paced courses will give you the necessary information to create and maintain your own little corner of the interwebs and begin sharing what makes you stand out from the rest of the crowd.